We give you clarity about where you are and confidence about what to work on next.

You're a product person. You’re long on ideas and short on data. Everything feels important but there’s never a good time to figure out what is. We can help.

Related Works is a boutique consultancy from NYC that can do the research you need in a pinch.

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What we do

First we meet with you to map the context of your business and product. Then we do multi-faceted research to see how your product is performing on the ground. Finally, we evaluate possible solutions to help you navigate the challenges you face.

Map

Discovery

Territory

Field research

Navigation

Solution defintion

Stakeholder data gathering

Analytics

Competitive benchmarking

UX research

Heuristic evaluation

Opportunity sizing

Project estimations

What are your key business goals and metrics?

What are the important constraints?

What are your known unknowns?

What are your user’s needs?

How does your product fit into their life?

Where are the pain points and missed opportunities?

What are the possible solutions?

How difficult are they to implement?

How much impact will they have?

  1. Map

    Discovery

    Stakeholder data gathering

    What are your key business goals and metrics?

    What are the important constraints?

    What are your known unknowns?

  2. Territory

    Field research

    Analytics

    Competitive benchmarking

    UX research

    Heuristic evaluation

    What are your user’s needs?

    How does your product fit into their life?

    Where are the pain points and missed opportunities?

  3. Navigation

    Solution defintion

    Opportunity sizing

    Project estimations

    What are the possible solutions?

    How difficult are they to implement?

    How much impact will they have?

What makes us different

  • 360° approach

    We combine quantitative analysis and qualitative research methods to give you a complete picture of what’s going on and why.

  • Actionable recommendations

    We estimate the impact of our recommendations on your key metrics, and gauge the effort needed to build them.

  • Fast results

    3-4 week turnaround.

Featured work

Primary.com

We examined Primary’s Checkout funnel and identified millions of dollars worth of untapped annual revenue.

Within weeks of our report they realized a 5% conversion rate gain, paying for our services many times over.

An image of Primary.com's checkout funnel An image of Primary.com's checkout funnel

“Related Works’ evaluation of our checkout funnel was focused, insightful and most importantly actionable. The recommendations they made were very clear — both in terms of what we needed to do and the likely level of effort required which enabled us to prioritize things quickly. Five improvements landed on our roadmap almost immediately.”

Galyn Bernard

Galyn Bernard, Co-Founder at Primary.com

We bring decades of experience building products, guiding roadmaps, and working with data at companies like Etsy and Google.

Getting Started with Query Understanding

How to build a search engine that actually understands user intent.

Berlin Buzzwords. Berlin, Germany

Things We've Written

Talks We've Given

The team

Giovanni Fernandez-Kincade

Gio Fernandez-Kincade

Gio has been working with data, architecting systems, and leading teams of engineers for over a decade. At Etsy he was a Staff Software Engineer that lead the Search Ranking Team, which was responsible for the effectiveness and fairness of Etsy’s core search algorithm, and previously lead the Search Experience Team which worked on the entire Search User Experience. Prior to working at Etsy, Gio worked at CapitalIQ where he designed, built, and maintained a multi-terabyte database, real-time processing-system, and search engine for globally-sourced financial reports. On weekends and early in the morning you can find him surfing in sunny Rockaway Beach, NY.

Ara Kim

Ara Kim

Ara has been working at the intersection of data, product development, and operations since 2005. She understands how data systems and people systems need to interact to produce good work, especially in fast-paced environments at scale. Ara has previously worked at Google, where she grew and managed a large data operations group powering Google’s speech recognition and synthesis algorithms in over 60 languages; at Etsy, where she managed the internationalization of their site and the first launches into non-US markets; and at the New York Public Library, as a Senior Project Manager with NYPL Labs, a team considering the future of digital libraries.

Magera Holton

Magera Holton

Magera most recently managed the Design Systems Team at Etsy, responsible for building core UX components and design guidelines utilized by product teams every day across the organization. Previously, she managed Buyer Experience, which focused on streamlining the purchasing experience and bringing Etsy’s unique content to the forefront. As an individual contributor at Etsy, she patiently deconstructed and redesigned the site’s two most critical user flows: checkout and the listing process. When she’s not working with clients, you can find her obsessing over renovations to her new Rockaway home. And surfing, of course.

Let's chat

Every business is a universe and we’d love to hear about yours. Say hello@relatedworks.io.